Cresalto
About

Construction, technology, and growth — under one roof.

Modern residential structure at dusk

Our Approach

From the jobsite to the codebase.

A laptop beside architectural floor plans and pencils on a warm wood desk

We bring together construction, technology, and sales experience — founded by a licensed civil engineer, with a team that knows software, AI, and how to win more business.

Built for how contractors actually grow.

What we bringThree sides, one team
Construction
Licensed civil engineer with real jobsite and back-office experience.
Technology
Software and AI engineers who build tools to fit how your team works.
Sales & Growth
Sales know-how for landing the right jobs and winning repeat work.

The Team

The people behind Cresalto.

We bring together people who understand construction, software, and how homeowners decide who to trust. That mix helps us build practical tools that improve the kind of leads you get, how fast you follow up, and how often past customers come back.

Paul Chang headshot

Paul Chang

Founder / Construction Technology Lead

Paul is a licensed civil engineer in California (Lic #75808) and a software engineer with experience across construction management, structural design, and high-scale technology platforms. At Cresalto, he connects jobsite knowledge with product engineering to build practical systems that help contractors present their work clearly, capture better project details, and move qualified leads forward with less friction.

Michelle Chow headshot

Michelle Chow

Sales & Customer Growth Advisor

Michelle helps businesses turn interest into steady, predictable growth — shaped by leadership at high-growth tech companies, advisory work with startups, and time as a small business owner. At Cresalto, she translates that experience into practical tools for contractors, from finding the right homeowners and following up on time to turning past customers into repeat work and referrals.

Titus Peterson headshot

Titus Peterson

Technical Advisor

Titus brings technical leadership, AI experience, and a reliability-first systems mindset shaped by work across financial technology, banking systems, and the Alaska National Guard. At Cresalto, he helps turn growth ideas into reliable technology, from website functionality and intake flows to AI-enabled workflows that help teams organize lead information, follow up consistently, and operate with more confidence.

Ready to build a site that works as hard as you do?