Resources
Practical thinking for contractors.
Articles, checklists, and field-tested notes on how to win more of the right jobs — from the website on out.
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· seo / aiHow to get your contracting business found in AI search (ChatGPT, Gemini & Google AI)
Your customers are starting to ask ChatGPT and Google's AI who to hire. Here is how to make sure your business is the name it gives back — without falling for the "AI SEO" hype.
By Paul Chang
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· ads / seoToo good to be true: 'top of Google in a week'
By Paul Chang
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· seo / websitesIs SEO included?
By Paul Chang
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· websites / lead-genThe link in your Instagram bio is sending traffic you can't see
By Paul Chang
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· websitesHow to evaluate your website options
By Paul Chang
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· customer experienceWhy homeowners feel like they're guessing
By Michelle Chow
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· seo / websitesWordPress, Wix, or Squarespace — which one ranks best on Google?
By Titus Peterson
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· seoThe hard truth about ranking on Google — and what still works
By Paul Chang
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· seo / websitesDoorway pages and other SEO mistakes contractors make
By Titus Peterson
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· websitesWhat to cut from your contractor website
By Paul Chang
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· websites / lead-genWhat your contractor website actually has to do
By Michelle Chow