Resources
Short reads for contractors.
Short reads on winning the right jobs. Proposals, websites, and getting found.
Start here
What should be in a construction proposal
The four questions every homeowner is asking, and what answers them. Three things to leave out.
Read the guide
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· ads / lead-genGoogle vs Meta ads for contractors: which one actually brings in work?
Google Ads catch people who are already searching for you. Meta ads guess who might want you and interrupt their scroll. How each one works, and which to run if you can only afford one.
By Paul Chang
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· websites / lead-genNobody wants to click on traffic lights: how modern sites stop contact-form spam
By Paul Chang
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· seo / aiHow to get your contracting business found in AI search (ChatGPT, Gemini & Google AI)
By Paul Chang
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· ads / seoToo good to be true: 'top of Google in a week'
By Paul Chang
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· seo / websitesIs SEO included?
By Paul Chang
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· websites / lead-genThe link in your Instagram bio is sending traffic you can't see
By Paul Chang
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· websitesHow to evaluate your website options
By Paul Chang
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· customer experienceWhy homeowners feel like they're guessing
By Michelle Chow
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· seo / websitesWordPress, Wix, or Squarespace: which one ranks best on Google?
By Titus Peterson
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· seoThe hard truth about ranking on Google, and what still works
By Paul Chang
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· seo / websitesDoorway pages and other SEO mistakes contractors make
By Titus Peterson
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· websitesWhat to cut from your contractor website
By Paul Chang
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· websites / lead-genWhat your contractor website actually has to do
By Michelle Chow